today I had the pleasure to train a few persons on the topic of exporting to France, how hard it is, which mistake to be avoided but also how enthusiastic it may be.
I talked about my own experience and made my best to give practical examples to the audience during this 5 hour training.
Project financed by the European Union.
Here are a few insights:
- France as a gateway to Northern Africa and Maghreb
- Use your French references in your domestic country and be proud of it in the targeted market eg. one your client in Poland is a French retail company – use this reference to tackle the French market
- The status of sales agent in France
- Use official public tenders portal to know about new opportunities
- use right keywords
- use proper settings while configuring such portals
- How Polish people and products may be considered
- You want to attend some fairs in France? Get support locally.
- Which commercial documents to translate
- Translating catalogs? Right, but do it by a native specialist
- How difficult it is to reach a decision-making person in France
- Outsourcing and posted worker directive issues
- Trust, trust and trust
- Invest in France and get new intellectual property rights